Promoting Value in the Arts
Former Global Studies major Lindsey Lerner pushes for a fair trade arts industry.
Former Global Studies Major Lindsey Lerner has been working on developing a fair trade music industry with the non-profit organization Do Your Dance (D.Y.D.). Here is what Lerner says about D.Y.D. and her work in the music industry.
"D.Y.D creates relationships between businesses and musicians that allow for economic growth to take place. This extends far beyond venues that are just for music, and includes bars, restaurants, and coffee shops. These establishments are in need of new customers, and a new tool to enhance their business: performing artists.
"From our experience, there is little to no understanding on artistic value. To most establishments, music is ‘just a hobby’. There is a gap of knowledge, where the artist does not understand their own value, and the establishment does not understand how much time and money is invested into performing as an artist.
"The model we use is highly interconnected:
"D.Y.D reaches out to various establishments that could use live entertainment to bring in more customers. We then educate these establishments on the value that an artist could bring to their business. We also educate the artists of their value, and how to develop themselves professionally.
"Musicians from the D.Y.D roster are carefully matched to the atmosphere and needs of the establishment. The establishment, based on a price negotiated by D.Y.D, then agrees to pay the artist a fair wage for their work. Typically, the artist supplies 2-3 hours of entertainment, bringing in their fan base as new customers for the establishment. End consumers pay a cover charge at the door, which we collect and then re-invest into our artists.
"D.Y.D is extremely invested in building strong relationships with local business owners and artists. We are supporting the local arts and local economy, and diversifying the venues artists perform in. The music community as a whole is extremely strong and we love being a part of it. By bringing together the local businesses community and the local artist community, we are creating a new culture: the D.Y.D culture.
Learn more about D.Y.D.
Read a newspaper article on D.Y.D.
Read a newspaper article on Lerner.